A dynamic model of customer stickiness for sustaining competitive advantage in the frictionless economy

Citation
Gianmario Verona et Emanuela Prandelli, A dynamic model of customer stickiness for sustaining competitive advantage in the frictionless economy, Finanza marketing e produzione, 19(1), 2001, pp. 55-77
Journal title
Finanza marketing e produzione
ISSN journal
1593-2230 → ACNP
Volume
19
Issue
1
Year of publication
2001
Pages
55 - 77
Database
ESSPER
SICI code
1593-2230(2001)19:1<55:ADMOCS>2.0.ZU;2-D