Attention to counter-attitudinal messages in a state election campaign

Citation
Sh. Chaffee et al., Attention to counter-attitudinal messages in a state election campaign, POLIT COMM, 18(3), 2001, pp. 247-272
Citations number
70
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Communication
Journal title
POLITICAL COMMUNICATION
ISSN journal
1058-4609 → ACNP
Volume
18
Issue
3
Year of publication
2001
Pages
247 - 272
Database
ISI
SICI code
1058-4609(200107/09)18:3<247:ATCMIA>2.0.ZU;2-R
Abstract
Research following the "selective exposure" model has focused on avoidance of political messages with which a person might disagree. But positive atte ntion to such "counter-attitudinal" messages is worthy of study, in part be cause normative theories of democracy value exposure to information that mi ght disturb citizens' political predispositions. Surveys of youth (N = 417) and parents (N = 430) examine attention to newspaper, television, and Web messages about candidates. While there is somewhat more attention to messag es about and for a person's favored political candidate or party, forms of political involvement (knowledge, curiosity, and discussion) that predict t his "attitude-consistent" attention also predict counter-attitudinal attent ion at least as strongly. Parents' education and students' exposure to civi cs lessons also predict both kinds of attention. These results suggest that attention to counter-attitudinal political messages is worthy of further s tudy as an important goal of political socialization and a criterion of cit izen performance in democracy.