Prescriber profiles

Citation
Jd. Capozzi et R. Rhodes, Prescriber profiles, J BONE-AM V, 83A(7), 2001, pp. 1115-1116
Citations number
4
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Ortopedics, Rehabilitation & Sport Medicine","da verificare
Journal title
JOURNAL OF BONE AND JOINT SURGERY-AMERICAN VOLUME
ISSN journal
0021-9355 → ACNP
Volume
83A
Issue
7
Year of publication
2001
Pages
1115 - 1116
Database
ISI
SICI code
0021-9355(200107)83A:7<1115:PP>2.0.ZU;2-C
Abstract
Within a two-week period, two sales representatives from competing pharmace utical companies visited the office of an orthopaedic group practice. One r epresentative was elated that the group had been steadily prescribing his c ompany's new arthritis medication. The physicians assumed that the represen tative was speaking about the number of sample packs used by their office. Several days later, a competing drug representative visited the office and complained that several physicians in the group were "not thinking of my co mpany's medication first." The physicians were perplexed and asked him how he had come by that information. After multiple attempts at evading the que stion, the representative explained that pharmaceutical companies pay the d rugstores for such data. Although unwilling to disclose the details of the arrangement, he did inform the physicians that the pharmaceutical companies know exactly which physicians are writing which prescriptions, He assured the physicians that patients' names are not disclosed. The physicians spoke to several pharmacists and other pharmaceutical representatives, who confi rmed the practice.