Ranking or rating? A critical discussion of Klein and Arzheimer's study

Authors
Citation
S. Sacchi, Ranking or rating? A critical discussion of Klein and Arzheimer's study, KOLNER Z SO, 52(3), 2000, pp. 541
Citations number
32
Language
TEDESCO
art.tipo
Article
Categorie Soggetti
Psycology
Journal title
KOLNER ZEITSCHRIFT FUR SOZIOLOGIE UND SOZIALPSYCHOLOGIE
ISSN journal
0023-2653 → ACNP
Volume
52
Issue
3
Year of publication
2000
Database
ISI
SICI code
0023-2653(200009)52:3<541:RORACD>2.0.ZU;2-9
Abstract
In a methodological study recently published in this journal (No. 3, Vol. 5 1, 1999: 550-564), Klein and Arzheimer compared two competing methods for t he measurement of personal value orientations, namely, rating and ranking. Focussing on postmaterialist value orientations, they concluded chat rating s are superior. In this article, it is argued that this conclusion is based on a misleading interpretation of findings and a questionable research des ign. In particular, the authors do not address the validity of the two meas urement methods, implicitly assuming that they both capture the same cognit ive dimension. Since it is unclear whether or not this assumption holds, a broader research approach is suggested here, which allows assessment of bot h the validity and the reliability of the competing methods. Given the lack of empirical evidence regarding these points, theoretical considerations, briefly outlined in the last section, are crucial for the selection of an a ppropriate measurement strategy.