Across the page and down the dial: Media usage and evaluations of the Christian Coalition

Authors
Citation
Mc. Smith, Across the page and down the dial: Media usage and evaluations of the Christian Coalition, SOC SCI Q, 81(3), 2000, pp. 855-867
Citations number
30
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Sociology & Antropology
Journal title
SOCIAL SCIENCE QUARTERLY
ISSN journal
0038-4941 → ACNP
Volume
81
Issue
3
Year of publication
2000
Pages
855 - 867
Database
ISI
SICI code
0038-4941(200009)81:3<855:ATPADT>2.0.ZU;2-0
Abstract
Objective. Very little research has probed the relationship between media c onsumption and perceptions of interest groups. This paper establishes a lin k between media (particularly talk radio listening and newspaper reading) u sage and how people View the Christian Coalition. Methods. 1996 American Na tional Election Study data are analyzed with multivariate regression. Resul ts. There is a significant relationship between media consumption and perce ptions of the Coalition even when various factors (ideology, party identifi cation, religious beliefs, political knowledge, socioeconomic status, race, and region) are controlled. The relationship is more powerful when the sam ple includes only potential joiners of the Christian Coalition. Conclusions . While media consumption may not be the most powerful predictor of how peo ple feel toward interest groups, its importance may be to provide informati on to potential joiners. This information could determine the fate of margi nal membership-based groups.