Centrality preferences in choices among similar options

Citation
Ji. Shaw et al., Centrality preferences in choices among similar options, J GEN PSYCH, 127(2), 2000, pp. 157-164
Citations number
13
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Psycology
Journal title
JOURNAL OF GENERAL PSYCHOLOGY
ISSN journal
0022-1309 → ACNP
Volume
127
Issue
2
Year of publication
2000
Pages
157 - 164
Database
ISI
SICI code
0022-1309(200004)127:2<157:CPICAS>2.0.ZU;2-Y
Abstract
Three explanations were explored for the finding that people prefer the mid dle option rather than the extremes when choosing from an array of similar options. In Study 1, 68% chose the middle item from a set of three highligh ters and three surveys, whereas 32% chose an item from either end, p < .000 1. In Study 2, 71% selected the middle chair from a row of three chairs tha t were either all empty, or had a backpack occupying either one of the two end chairs, p < .0001. These results support a minimal mental effort princi ple rather than a preference for symmetry rule. In Study 3, 54.2% recalled more graphic items from the center poster of a 3-poster collage, whereas 31 .3% and 14.5% recalled more items from the left and right posters, respecti vely, p < .004. These findings lend additional support to a focus of attent ion explanation.