THE EFFECTS OF A STATE-WIDE MEDIA CAMPAIGN ON MAMMOGRAPHY SCREENING

Citation
Kd. Mccaul et al., THE EFFECTS OF A STATE-WIDE MEDIA CAMPAIGN ON MAMMOGRAPHY SCREENING, Journal of applied social psychology, 28(6), 1998, pp. 504-515
Citations number
18
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Psychology, Social
ISSN journal
0021-9029
Volume
28
Issue
6
Year of publication
1998
Pages
504 - 515
Database
ISI
SICI code
0021-9029(1998)28:6<504:TEOASM>2.0.ZU;2-5
Abstract
A media campaign was constructed to promote mammography screening in N orth Dakota. The media included radio and newspaper advertisements tha t emphasized personal vulnerability to breast cancer. Persons in north ern North Dakota were exposed to the ads; persons in southern North Da kota were not. Surveys conducted after the campaign showed that interv ention women were aware of the ads. A state-wide longitudinal survey ( N = 383) also suggested that the campaign may have influenced women wh o had been screened previously to have a repeat screening. However, th e ads may have adversely affected those women who had never been scree ned. We discuss comparisons between media attempts and other strategie s that can potentially influence health behavior in rural areas.