ENCOURAGING DRINKING AT SAFE LIMITS ON SINGLE OCCASIONS - THE POTENTIAL CONTRIBUTION OF PROTECTION MOTIVATION THEORY

Citation
V. Benahron et al., ENCOURAGING DRINKING AT SAFE LIMITS ON SINGLE OCCASIONS - THE POTENTIAL CONTRIBUTION OF PROTECTION MOTIVATION THEORY, Alcohol and alcoholism, 30(5), 1995, pp. 633-639
Citations number
12
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Substance Abuse
Journal title
ISSN journal
0735-0414
Volume
30
Issue
5
Year of publication
1995
Pages
633 - 639
Database
ISI
SICI code
0735-0414(1995)30:5<633:EDASLO>2.0.ZU;2-O
Abstract
Protection Motivation Theory (PMT) is considered as a possible framewo rk for understanding and moderating higher-risk drinking. To this end questionnaire data were collected from 196 participants about levels o f their current drinking and, after they have been alerted to the dang ers of excess drinking on single occasions, their cognitions relating to drinking and their intentions for future single occasion drinking. Comparisons of higher and lower risk drinkers among the sample provide d support for the applicability of PMT, revealing differences in their cognitions and in their adaptive and maladaptive coping. A supplement ary path analysis revealed that health beliefs and coping strategies a ssociated with PMT, together with demographics, account for 42% of the variance in behavioural intentions. These results suggest that PMT co uld prove a valuable tool for those working in alcohol research and ed ucation. Implications for the design of effective interventions are di scussed.