ADVERTISING ON THE WORLD-WIDE-WEB - ISSUES AND POLICIES FOR NOT-FOR-PROFIT ORGANIZATIONS

Citation
H. Snyder et H. Rosenbaum, ADVERTISING ON THE WORLD-WIDE-WEB - ISSUES AND POLICIES FOR NOT-FOR-PROFIT ORGANIZATIONS, Proceedings of the ASIS annual meeting, 33, 1996, pp. 186-192
Citations number
19
Language
INGLESE
art.tipo
Article
Categorie Soggetti
Information Science & Library Science","Information Science & Library Science","Computer Science Information Systems
ISSN journal
0044-7870
Volume
33
Year of publication
1996
Pages
186 - 192
Database
ISI
SICI code
0044-7870(1996)33:<186:AOTW-I>2.0.ZU;2-X
Abstract
The growth and proliferation of the World Wide Web has been astounding during this decade; the number of sites continues to increase at an i ncreasing rate. As the private sector has discovered the web, the ways in which the web is being used are beginning to change. Commercial ve ntures are becoming commonplace and many businesses, intrigued by the potential marketplace represented by the millions of users who are on the web each day, are experimenting with various forms of advertising. What happens when not-for-profit organizations begin to take advantag e of this potential revenue stream? What kinds of issues will they fac e and what kinds of policies should they have in place before diving i nto the turbulent environment of the web? This paper begins with a dis cussion of advertising on the web and then examines the issues that ha ve to be resolved before such activities can proceed and suggests a bo ilerplate policy for other institutions that may wish to explore this avenue for publicity and revenue generation.