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Results: 1
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
Authors:
Park, CW Jun, SY Macinnis, DJ
Citation:
Cw. Park et al., Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions, J MARKET C, 37(2), 2000, pp. 187-202
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